Spearheading the Digital Dining Revolution with Outback Steakhouse’s Online Ordering System
Outback Steakhouse Online Ordering
Spearheading the Digital Dining Revolution with Outback Steakhouse’s Online Ordering System
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Spearheading the Digital Dining Revolution with Outback Steakhouse’s Online Ordering System
Yinnette Olivo
as Director of Product
This case study explores how I led the end‑to‑end redesign of Outback Steakhouse’s online ordering system, transforming a fragmented, high‑friction experience into a cohesive, mobile‑first platform that drove measurable increases in conversion, average order value, and customer satisfaction.
The Vision
As lead UX/UI designer, my goal was to bring Outback’s signature hospitality into the digital realm—creating an intuitive, brand‑consistent ordering journey that let guests customize their favorites, discover seasonal promotions, and seamlessly switch between delivery, curbside pickup, and in‑restaurant orders. I envisioned a system that felt as warm and effortless as walking into an Outback Steakhouse.
North Star
To craft an Outback Online Ordering experience that feels as warm and authentic as walking through our doors—where every interaction delights, empowers, and anticipates.
The Challenge
Outback’s legacy platform suffered from:
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Confusing Information Architecture: Menu categories were buried under multiple taps, leading to 40% drop‑off on mobile.
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Limited Customization: Guests couldn’t easily adjust steak temperatures, sides, or add-ons, fueling support calls and abandoned carts.
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Inconsistent Branding: The UI lacked the rich textures and visual cues that convey Outback’s rugged, welcoming spirit.
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Scalability Constraints: The back‑end couldn’t reliably handle peak traffic during lunch and dinner rushes across 800+ locations.
The Results
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Mobile Conversion ↑ 25% within three months of launch
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Average Order Value ↑ 15% thanks to optimized upsells and streamlined customization
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Customer Satisfaction (CSAT) 4.7/5, up from 4.2/5, driven by faster checkout times and clearer options
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Support Calls ↓ 30%, as guests could self‑serve custom requests without assistance
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Zero Downtime reported during peak traffic events, thanks to new auto‑scaling infrastructure
By reimagining Outback’s online ordering with a guest‑centric lens and scalable design system, we not only boosted key metrics but also reinforced the brand’s promise of genuine, no‑hassle hospitality—whether customers are dining in or ordering from home.
The Designs
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Yinnette Olivo Digital Portfolio
Crafting User Experiences & Design Elegance
© 2025. All rights reserved.
Disclaimer: The designs showcased on this portfolio website are presented solely as examples of my creative and professional work. I do not claim to represent any of the clients or brands displayed herein. All logos, trademarks, and brand assets featured are owned by their respective companies. These examples are used purely to illustrate my role, skills, and experience in UX/UI design, branding, and product strategy through detailed case studies. To contest the use of any works displayed on this site, please submit an email with the subject line "Contest Use", along with your specific request. If your claim is found valid and it is determined that you have appropriate legal standing, your request will be reviewed and granted within 90 days.