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Product Design
Below, you'll find a curated selection of my latest projects, each reflecting my commitment to innovation and excellence. Explore these projects to see how I’ve applied my skills to create impactful solutions.
Blog
Understanding UX vs. UI: The Dynamic Duo of Design
Aug 6
Why Are Some Super-Useful App Features Mysteriously Absent?
Jun 5
The Crucial and Compliant Role of a Designer
May 9
Case Study
TechData Prioritizes User-Centricity by Putting User Needs and Satisfaction First
TechData, a leading technology firm, recognized the need to enhance internal communication, resource sharing, and project collaboration among its employees. The existing employee portal, known as "The Hub", built on SharePoint, faced challenges such as low user engagement, difficulty in navigating, and outdated information, which hindered productivity and employee satisfaction.
Case Study
ParkSwap is Spot-On with their CrowdSourced Service and Mobile Platform that is Revolutionizing Urban Parking
Dive into the intricate maze of urban parking challenges and discover the pressing need for solutions that are not just cost-effective but also seamlessly convenient. Meet ParkSwap: Not your average parking app.
Case Study
How Walmart Is Revolutionizing Retail Hiring through Mobile Technology
This case study delves into Walmart's initiative to transform its hiring process. Focused on agility and ease of use, the project leveraged mobile technology to enable managers to perform hiring tasks on the go, reducing the time and complexity of recruiting retail associates.
Hire me and start your journey to a better product experience!
What is Yinnette's background history and education?
I am a user experience researcher, product strategist, and design leader with a focus on enterprise service design. With 24 years of experience, I began my career as an engineer and transitioned into digital product design, eventually specializing in product strategy and user experience research, where I’ve been for the past 14 years.
Tell me about her area of expertise.
My expertise lies primarily in enterprise environments, often working on the agency or service design side. I’ve focused on developing internal productivity and efficiency products, such as hiring solutions, HR systems, and employee resource repositories. My user base has predominantly been employees within these organizations. My skill set includes developing comprehensive solutions for new product rollouts, company pilots, product improvements, and digital transformations for existing solutions, serving user bases of up to 100,000 or more.
Does she have any formal training or certifications?
I studied Web Design then Visual Communications at the International Academy for Design and Technology based in Tampa. I have a certification in Design Thinking from the Luma Institute. I received formal training in Six Sigma and hold a Green Belt certification from The New York Times and PM1 from Cardinal’s Agile Program.
What is her process for discovery and design on new/existing products?
My process involves independent research, participant recruitment, session planning, design thinking workshops, focused ideation sessions, wireframing, and creating high-fidelity designs. I also support product owners in feature refinement and collaborate with engineering teams to QA the experience, ensuring the features align with my research and business requirements.
Most recently, I worked at Discover but was laid off earlier this year due to Capital One’s acquisition of the company. I am now seeking my next opportunity, ideally in service design, which is my passion. I am excited to find a company where I can continue to make a lasting impact.
Tell me about her most recent role.
Most recently, I consulted for a startup called Muzes. At Muzes, I joined the team as the Director of UX to lead their UX team, which grew into having a much larger role and leading product strategy. Muzes is an AI-assisted generative procurement platform, akin to LinkedIn for procurement. Procurement teams can generate extensive questionnaires for their suppliers, who create profiles and respond to these questionnaires. The platform uses AI, including sentiment analysis and LLMs, to grade and score the responses.
I made significant contributions to the product strategy, assisting the engineering team and stakeholders in documenting all features. I conducted extensive research with design partners and discovered that the product being built was quite different from the original plan. I helped realign the entire team with the new product direction and led the design team in creating a custom design system that matched the new goals. I also helped engineering focus on delivering a more attainable MVP.