The Vision
The goal was to develop a user-friendly parking exchange application for a New York-based startup. The app aimed to facilitate a marketplace where users could reserve and exchange parking spots for a fee. The primary objective was to create a seamless experience where users could post available parking spaces, set a price, and allow nearby users to purchase those spots in real time. The transaction would only be completed once both parties were geo-located at the same spot, ensuring the successful exchange of the parking space before payment was processed.
The Task
Deliver the iOS development strategy for an app that offers a crowdsource digital exchange for parking space swapping.
The Personas
Judith was recently selected to move forward with a job opportunity.
She is scheduled for an in-person interview at a large firm. She is very
excited about this opportunity and can't wait to chat with the potential
employer about her skillset and how she can add value to the team.
The interview will take place in an office building on the lower east side.
She lives in Queens, NY, therefore she decided to drive. She knows the
commute is long and she will need time to grab a coffee and explore the
area to ensure she arrives on time.
As she leaves for the interview, she realizes that although she will arrive
early to the interview, she may lose time trying to find a parking spot.
She hopes she can find someone with an available parking spot to
swap, before she arrives, saving her time to walk the blocks it takes to
get to the office building.
The Seeker - Judith Jackson / Unemployed / Age 21
Needs to find a parking spot before she arrives at a very important interview which will help her secure a job if she is successful.
Objectives
- Find a parking space in the lower east side
- She is a planner, therefore she did plan out to leave at least 2hrs before her interview to allow her time to arrive and find parking
"I can't afford to lose this opportunity, therefore, I need to be there on time to make a great impression"
The Swapper - Luis Ramirez / Wallstreet Courier / Age 32
Delivers important information to and from downtown brokerage firms for investment firms.
Objectives
- Wants to be able to make extra money without it impeding getting in and out of the area
- Anything he does do for extra cash cannot interfere with him getting his route done on time
"I'll only wait as long as I can before heading to the next drop off on my route"
The Results
I delivered a comprehensive document outlining the initiative, emphasizing key insights from the discovery phase. This included a detailed journey map and notable findings that would guide the development process moving forward. See a preview below.
My strategy included an experience so seekers can easily find and secure parking spots by either entering their location manually or using GPS. Once a spot is located, they receive GPS directions to meet the spot owner, complete the swap, and then rate and tip the owner via popular cash apps.
For swappers, I focused on ensuring they could easily choose the best seeker based on location and rating. After selecting a match, they share their location, wait for the seeker, complete the swap, and then receive payment, with an option to rate the experience.
ParkSwap provides a convenient, crowd-sourced solution for parking, allowing users to park closer to their destinations at a lower cost. In the end, the stakeholders were extremely pleased with the MVP and are eager to continue user experience sessions to further refine and enhance the application.
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