- Home
- Case Studies
Case Studies
My approach to UX is tailored, depending on the initial discovery and the product audit. I plan a series of research sessions, ranging from user interviews to journey mapping, task prioritization, and feature-finding sessions. Check out the results below!
Why Are Some Super-Useful App Features Mysteriously Absent?
Jun 5
The Crucial and Compliant Role of a Designer
May 9
Cases & Media
Muzes’s Disruptive Social Approach to Procurement and Cold-Calling with Salesguard
June 13, 2024
How Walmart Is Revolutionizing Retail Hiring through Mobile Technology
November 17, 2023
API Center for Enablement and CraftWorx tackle the Complex World of APIs at Discover
February 20, 2023
Hire me and start your journey to a better product experience!
What is Yinnette's background history and education?
I am a user experience researcher, product strategist, and design leader with a focus on enterprise service design. With 24 years of experience, I began my career as an engineer and transitioned into digital product design, eventually specializing in product strategy and user experience research, where I’ve been for the past 14 years.
Tell me about her area of expertise.
My expertise lies primarily in enterprise environments, often working on the agency or service design side. I’ve focused on developing internal productivity and efficiency products, such as hiring solutions, HR systems, and employee resource repositories. My user base has predominantly been employees within these organizations. My skill set includes developing comprehensive solutions for new product rollouts, company pilots, product improvements, and digital transformations for existing solutions, serving user bases of up to 100,000 or more.
Does she have any formal training or certifications?
I studied Web Design then Visual Communications at the International Academy for Design and Technology based in Tampa. I have a certification in Design Thinking from the Luma Institute. I received formal training in Six Sigma and hold a Green Belt certification from The New York Times and PM1 from Cardinal’s Agile Program.
What is her process for discovery and design on new/existing products?
My process involves independent research, participant recruitment, session planning, design thinking workshops, focused ideation sessions, wireframing, and creating high-fidelity designs. I also support product owners in feature refinement and collaborate with engineering teams to QA the experience, ensuring the features align with my research and business requirements.
Most recently, I worked at Discover but was laid off earlier this year due to Capital One’s acquisition of the company. I am now seeking my next opportunity, ideally in service design, which is my passion. I am excited to find a company where I can continue to make a lasting impact.
Tell me about her most recent role.
Most recently, I consulted for a startup called Muzes. At Muzes, I joined the team as the Director of UX to lead their UX team, which grew into having a much larger role and leading product strategy. Muzes is an AI-assisted generative procurement platform, akin to LinkedIn for procurement. Procurement teams can generate extensive questionnaires for their suppliers, who create profiles and respond to these questionnaires. The platform uses AI, including sentiment analysis and LLMs, to grade and score the responses.
I made significant contributions to the product strategy, assisting the engineering team and stakeholders in documenting all features. I conducted extensive research with design partners and discovered that the product being built was quite different from the original plan. I helped realign the entire team with the new product direction and led the design team in creating a custom design system that matched the new goals. I also helped engineering focus on delivering a more attainable MVP.